Marketing Management

SUMMARY: The characteristics that define the acceptable conduct in marketing are called as marketing ethics. Organizations need to market their products and services in such a manner that they do not have any negative impact on society and environment. They also need to realize the importance of satisfying customer needs and improving the quality of their lives.

Many organizations have realized their responsibility towards society. Consumers are becoming increasingly aware of the social commitments of organizations and prefer to buy products of the firms that are socially responsible. Organizations are realizing that following unethical practices for short-term gains spoils their image in the long run. On the other hand, the costs incurred for being socially responsible help them in their long-term survival.